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July 28 2010

July 27 2010

thenausner

You get the answers you ask for.

Yesterday, I learned that Henri Ford’s classic “If I had asked people what they wanted, they would have said faster horses.”-soundbite is usually quoted when people prepare to lash out at market research.

Funny, I always understood it as a criticism of stupid questions.
You always get the answers you ask for. Or deserve.

That is all.

Tags: Account Planning Numbers
thenausner
0328_319b_500
→ www.titanic-magazin.de
via TITANIC | Das endgültige Satiremagazin | Online | Home
Reposted fromsuckup suckup
thenausner

Best celebration ever in football

When Halldor Orri scores a great goal he decides to go fishing and catch on his mate Johann Laxdal or Johann the salmon. The game was Stjarnan against Fylkir in the top league in Iceland and the goal was the winning goal in extra time.

thenausner

Two things - one short one long

Northern Planner

First, read this post by Rob on Old Spice - take in the point about relieving tension and contradiction.

How-brands-become-icons

Then buy and read How Brands Become Icons by Douglas Holt. It's a disgrace this book doesn't get talked about more.

Don't be put off by the, pretty much accepted premise, that brands become icons through carving a values position in culture and becoming and outward demonstration of ones...

thenausner
9300_db95
"Mac-porn"
Reposted fromszczypiorstwo szczypiorstwo
thenausner

Adding intangible value

Out of nowhere I ran again across this small section of Rory Sutherland’s “Life lessons from an ad man” talk at TEDGlobal 2009. I had forgotten how interesting and brilliant, filled to the brim with awesome it was. If you like this small section, you will enjoy all the highly recommended 17 minutes.

www.ted.com
Rory Sutherland’s blog at Brandrepublic

Tags: Account Planning Advertising Inspiration ideas Presentation sutherland talk ted

July 26 2010

thenausner
6842_c258_500
→ images.4chan.org
Arschbombe!
Reposted fromwaka waka
thenausner

Account Planning Boot Camp 2010

This is a bit delayed. Upon arriving in Hamburg the plan was to immediatedly and regularly blog everything that is happening here at Miami Ad School Europe. Now we are through with the third week and here is my first post. So much for ambitious plans.
The name Boot Camp really lives up to it’s sweat-promising name. We were sweating literally, but that was also due to the unusual heat here in Hamburg. Boot Camp wise, the first weeks felt like more like four with so many new ideas, new people, presentations, new things learned and it takes some time to process it all.
I will hopefully commence regular transmissions from the field by Sunday. Until then, here is a photo of the Account Planning Boot Campers 2010 courtesy of the phantastic Olaf Kroenke.

Account Planning Boot Campers 2010

We are quite a diverse bunch from Brazil, Switzerland, Spain, Germany, Latvia and Austria. Some with experience in planning, some in account management, some in creative and some fresh from school.

Tags: Account Planning Miami Ad School People
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