About
Friends
-
Loading...cygenb0ck 24 minutes ago -
Loading...ulysses about 1 hour ago -
Loading...markbean 1 day ago -
Loading...alphabeter 5 days ago -
Loading...fyi 1 day ago -
Loading...oO 7 days ago -
Loading...thilokayser about 24 hours ago -
Loading...boaa 2 days ago -
Loading...upsidedown 7 months ago -
Loading...wandel about 2 hours ago -
Loading...antjepopantje about 1 year ago -
Loading...webjunk 15 minutes ago -
Loading...fukami 5 days ago -
Loading...wiosanna about 1 month ago -
Loading...c3o about 22 hours ago - +41
Click here to check if anything new just came in.
July 28 2010
July 27 2010
You get the answers you ask for.
Yesterday, I learned that Henri Ford’s classic “If I had asked people what they wanted, they would have said faster horses.”-soundbite is usually quoted when people prepare to lash out at market research.
Funny, I always understood it as a criticism of stupid questions.
You always get the answers you ask for. Or deserve.
That is all.
Two things - one short one long
First, read this post by Rob on Old Spice - take in the point about relieving tension and contradiction.
Then buy and read How Brands Become Icons by Douglas Holt. It's a disgrace this book doesn't get talked about more.
Don't be put off by the, pretty much accepted premise, that brands become icons through carving a values position in culture and becoming and outward demonstration of ones...
Adding intangible value
Out of nowhere I ran again across this small section of Rory Sutherland’s “Life lessons from an ad man” talk at TEDGlobal 2009. I had forgotten how interesting and brilliant, filled to the brim with awesome it was. If you like this small section, you will enjoy all the highly recommended 17 minutes.
www.ted.com
Rory Sutherland’s blog at Brandrepublic
July 26 2010
Account Planning Boot Camp 2010
This is a bit delayed. Upon arriving in Hamburg the plan was to immediatedly and regularly blog everything that is happening here at Miami Ad School Europe. Now we are through with the third week and here is my first post. So much for ambitious plans.
The name Boot Camp really lives up to it’s sweat-promising name. We were sweating literally, but that was also due to the unusual heat here in Hamburg. Boot Camp wise, the first weeks felt like more like four with so many new ideas, new people, presentations, new things learned and it takes some time to process it all.
I will hopefully commence regular transmissions from the field by Sunday. Until then, here is a photo of the Account Planning Boot Campers 2010 courtesy of the phantastic Olaf Kroenke.
We are quite a diverse bunch from Brazil, Switzerland, Spain, Germany, Latvia and Austria. Some with experience in planning, some in account management, some in creative and some fresh from school.
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...



