Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

April 17 2015

March 30 2015

The plot quickens | Advertising news | Campaign

If you had to write an ad for the human race, what would it be? This was the problem confronting Nasa in 1977 when it dispatched the Voyager 1 space probe on its journey beyond the solar system. It carried aboard a Golden Record containing an assortment of mankind’s proudest achievements.

March 29 2015

You're Distracted. This Professor Can Help. - Technology - The Chronicle of Higher Education

To complete her homework assignment, Meran Hill needed total concentration. The University of Washington senior shut the blinds in her studio apartment. She turned off the music. She took a few deep breaths. Then she plunged into the task: Spend 15 minutes doing e-mail.

March 28 2015

Flug 4U9525: Warum sich die Ermittler so sicher sind - airliners.de

Flugzeugunglücke sind meist die Folge einer unglücklichen Verkettung verschiedener Faktoren. Entsprechend aufwändig und langwierig sind die meisten Unfallermittlungen. Nicht so bei Germanwings-Flug 4U9525.

March 25 2015

David Graeber: ‘So many people spend their working lives doing jobs they think are unnecessary’ | Books | The Guardian

A few years ago David Graeber’s mother had a series of strokes. Social workers advised him that, in order to pay for the home care she needed, he should apply for Medicaid, the US government health insurance programme for people on low incomes.

March 19 2015

On the necessity of briefs, client briefs, and creative briefs | canalside view

Briefing is difficult to do well and has a major impact, for it essentially determines how people are going to spend their time and what outcomes they are going to try and achieve. Few things could be more important for any business.

March 16 2015

What Men Want: Women’s Body Image Largely Influenced By False Assumptions Of Male Opinion

According to a recent study, women’s self-esteem regarding their body is largely influenced by male opinion, regardless of who the male is. This finding, although depressing, is not exactly what one would call a ground-breaking discovery.

Toughing It Out: 5 Business Tips from 'Tough Mudder' CEO, Will Dean - Forbes

I was fortunate enough to sit down with Will Dean, founder and CEO of Tough Mudder. For anyone who’s been living under a rock these past four years, Tough Mudder is the enormously popular endurance event series which launched in obscurity in 2010 and has since gone on to attract over 1.

March 12 2015

thenausner
7534 2141 500
Europa so: Woah, Himalayasalz! Asien so: Woah, Alpensalz!
Reposted fromnibbler nibbler viacygenb0ck cygenb0ck

Six models of advertising | warc.com

All theories of how advertising works have their uses – but individually all are dangerous if they are taken too literally as the truth. This article summarises six main theories and shows how an understanding of them can help deliver better advertising campaigns.
Play fullscreen
Mindfulness with Jon Kabat-Zinn - YouTube
Jon Kabat-Zinn leads a session on Mindfulness at Google.

davaidavai.com | The Stuff That Happens Now

No, I am usually not a big fan of turning complex studies into easily digesteable infographics. But as I like almost everything which Searchmetrics throws at us, I will make an exception today. Check out their 2014 Google ranking factor study…recreated as a shareable.
Play fullscreen
DLD15 - The Four Horsemen: Amazon/Apple/Facebook & Google--Who Wins/Loses (Scott Galloway) - YouTube
Many factors come into play when you want to win a horserace. Next to the fastest horse, there’s a need for the best team, perfect daily condition, an extraordinary rider and sometimes also a big bunch of luck. Passionate trademark analyst and L2 founder Scott Galloway will calling out for us the

March 11 2015

www.nytimes.com

A FEW years ago, in a supermarket, I swiped my bank card to pay for groceries. I watched the little screen, waiting for its prompts. During the intervals between swiping my card, confirming the amount and entering my PIN, I was shown advertisements.

March 09 2015

Why People "Fly from Facts" - Scientific American

Does that exchange sound familiar: a debate that starts with testable factual statements, but then, when the truth becomes inconvenient, the person takes a flight from facts.

The Only Thing We Can Control Are Our Standards … | The Musings Of An Opinionated Sod [Help Me Grow!]

But despite that, there’s still a few I wish I had had an opportunity to experience. There were a bunch of reasons it didn’t always happen.

March 05 2015

Yanis Varoufakis: How I became an erratic Marxist | News | The Guardian

In 2008, capitalism had its second global spasm. The financial crisis set off a chain reaction that pushed Europe into a downward spiral that continues to this day.

„Der Westen hat die Wahrheit verloren“ - pro-medienmagazin.de

Was ist Wahrheit? Danach zu fragen und Antworten zu suchen ist eine Geisteshaltung, die der Protestantismus geprägt hat. Das war der Zweck von Universitäten, auch säkulare Humanisten und Atheisten wollten erkennen, was wahr und gut ist. Diese Zeiten sind vorbei.

Reform Judaism Magazine - So Human

SO HUMAN They admired me as "Spock." But how would the Germans perceive me as a Jew? And could I ever forgive them? by I have avoided Germany for almost fifteen years.

The art of more: a strategist's manifesto | Advertising news | Campaign

At its simplest, I believe in brands. I have spent most of my career sitting at the feet of Messrs Bartle, Bogle and Hegarty. So baked into my thinking from an early age was an unwavering belief in the power of brands and advertising’s unique role in building them.
Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl