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February 17 2010

Matt Gemmell on How to Compete With iPad

Daring Fireball

Matt Gemmell:

It’s difficult to get our heads around the fact that these non-technologically-savvy users can suddenly constitute a core market for a device, yet that’s the case here. Nintendo saw it, and Apple sees it too. It’s an uncomfortable realisation since these people are so unfamiliar to people like you, as hardware manufacturers, and me as a software engineer. This discomfort leads...