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The art of more: a strategist's manifesto | Advertising news | Campaign

At its simplest, I believe in brands. I have spent most of my career sitting at the feet of Messrs Bartle, Bogle and Hegarty. So baked into my thinking from an early age was an unwavering belief in the power of brands and advertising’s unique role in building them.

Don't be the product, buy the product!

Schweinderl